Our Story

We became a Disney family the moment our daughter took her first steps down Main Street, U.S.A.—wide-eyed, snack-in-hand, and instantly hooked. Since then, we’ve been back to the parks more times than we can count, making memories one Dole Whip, rope drop, and late-night bus ride at a time.

As a graphic designer (and lifelong theme park nerd), I’d always daydreamed about making shirts inspired by the little things our family loves most—like the calm of the Mexico Pavilion, the cozy chaos of a DVC resort, or that moment when you finally get to take your ears off at the end of a long park day.

Eventually, I put a few designs online… and they started to sell. But it wasn’t until we saw someone wearing one of my shirts inside the Magic Kingdom that we knew we had to go all in. Total chills. Like “first time seeing the castle” chills.

Park Magic Apparel is for the Disney adults, the DVC lifers, the park regulars who don’t just love Disney—they live it. Every shirt is a subtle nod to a park memory, a ride quirk, or a magical detail you just get if you’ve been there more than a few times.

Our hope? That when you wear one of our shirts in the parks, someone stops you and says,

“Hey—I love that too.”

And when you wear it at home, it gives you just a little hit of that Disney Bubble feeling.

The magic between trips. The memories made wearable.

 

Thanks for being here.

—The Park Magic Family